In an age where industries are reaching unprecedented heights—cars that drive themselves, rockets landing autonomously—it's evident that technological advancements are everywhere. Surprisingly, within the ticketing industry, the most disruptive ideas often revolve around common-sense solutions, like making your ticket work.
So in an industry that lacks common sense, a brand that simply deliver what said it would do, it is the biggest innovation of all.
Based on that reality we create the concept “Expect the Expected”.
The campaign draws inspiration from segments of 'The Daily Show,' where they explore news stories with a tongue-in-cheek approach. Imagine talking about 'the basics' as if they're the greatest innovations in the ticketing app industry.
Client: SeatGeek
