Client: Ballantines
We had to create an idea to be part of the STAY TRUE platform. So we focused on the fact that in the privacy of the virtual world, some people act differently than in social life and we decided to confront these two different selves, the virtual with the social. But to be able to do that, we had to create a whole study on the psychology and technology fields. Are you the same person in a social context vs when nobody else is watching?
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