Back in 2010, Live Nation and Ticketmaster merged, creating the most powerful monopoly in the ticket industry and leaving fans with almost no other options. This dominance led to significant issues, such as the incident involving Taylor Swift's concert, where thousands of fans were unable to attend.
Client: Fan Fairness Coalition
To combat this, we created the fictional band THE MONOPOLY, a personification of this oppressive monopoly. With hit songs like 'Puppet Fan', 'Keep Coming Back to Us', and 'Ticket Servant', THE MONOPOLY embodies the worst characteristics of Ticketmaster's dominance – selfishness, arrogance, and a disregard for the fan’s right to a fair ticketing experience.
We introduced this evil monopoly to the public, inviting them to join us in the effort to dismantle it.
And through a series of songs with literal lyrics, we reveal to the people what lies behind the curtains of this monopoly.
As part of the campaign, we released an LP featuring "The Monopoly's" greatest hits. This special edition was sent to music influencers and fan clubs, including those of BTS (BTS Army), Taylor Swift (Swifties), and Bad Bunny (Bunnystas), to help spread our message even further.
